Uncle Joe Radio

eBay has launched the digital magazine www.TheInsideSource.com as part of its over-arching media push to recapture consumer mindshare. The “magazine” opens with a trendy look, focusing on designer trends and the usual pop culture stuff that appeals to that segment of the Consumer Nation.

The launch was reported by Reuters.

The debut edition includes a nice interview with Laurie DeAgostino, one of the nicest people and best sellers eBay has to offer, here: Link

I’m not a Vogue or GQ reader, digital or otherwise. My midwestern sensibilities don’t afford over-hyped, over-priced “fashion” items any more than my contorted wallet does; 40% off of way too much is still too much where I live. But it’s well done, and it’s something that might bring some iPhone/Blackberry-toting spenders into the site, so I say, “woo-hoo!”

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eBay, eCommerce by Uncle Joe Adamson