Norrington’s Top-Rated Seller Certificates Hearken Back to Earlier, Fun eBay

March 27, 2010

Arriving in the mail last week or so was a large-ish eBay envelope (which I let sit on my desk for a couple days, darn it). I was surprised at its contents:

New Top-Rated Seller Certificate being mailed out by eBay.

It reminded me fondly of an earlier time when eBay actively promoted an image that it was interested in the success of the individual, small seller. Achievements in gaining PowerSeller status or the different colored feedback (FB) stars were a part of eBay growth.

Our first eBay office was decorated with a rainbow arch of those colorful FB star certificates. Good fun, and a great confidence builder with students as they walked in. Of course this is all meaningless eBay marketing of their new TRS program… or at least, marketing. But meaningless? A little recognition can go a long way, and eBay’s created a contrary situation with their Seller relations that gives them a long way to go to setting things back on the tracks.

Those problems often stem from all the little things that got Sellers feeling slighted. Perhaps this will mark a change when some little things got started that made Sellers feel a little better about the Marketplace.  Worked for me!

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