Uncle Joe Radio

Not long ago, somebody got it all figured out: the key to being found on eBay search was the first three words in a title. Only these first three keywords, it was explained, were used to determine if the search the Buyer entered was a match to the item. Like other “kinda-sorta-maybe” things that find their way to the internet, this idea was picked up and repeated.

Problem is, it isn’t true.

The words in a search are all used (otherwise, what would be the point of the extra Title words? What if the Buyer’s search was more than three words?) Right now, I have an item listed with a Title that is several words long. The last three are printing 1991 LN. If this new urban legend were right, one simply wouldn’t find my item – the search would only look at the first three keywords and skip ahead. My item does get found, however, because all the keywords in a listing title are searchable.

This probably started off as an explanation about search optimization, since making the listing title “human readable” is smart – people do read these things! – but the computer doesn’t care. And because we’re English speakers, the best words first make more sense to us. (I taught this very thing this weekend.) Somewhere along the line this has been misunderstood and passed on that the search won’t find something – not a human shopper – unless the first few words are the best keywords.

This sort of thing will be a problem everywhere on the internet for the foreseeable future. Fortunately, a little fact-checking and critical thought is enough to debunk most of these things. There is mystery surrounding Best Match, and there is concern over unfair placement by eBay, plus the economy, competition from the Chinese, and so forth. People are looking for answers that help explain their situation.

This wasn’t it.

Filed under:
eBay, eCommerce by Uncle Joe Adamson