Uncle Joe Radio

Griff

eBay has launched the digital magazine www.TheInsideSource.com as part of its over-arching media push to recapture consumer mindshare. The “magazine” opens with a trendy look, focusing on designer trends and the usual pop culture stuff that appeals to that segment of the Consumer Nation. The launch was reported by Reuters. The debut edition includes a [...]

eBay’s new holiday advertising campaign has caught the attention of the Wall Street Journal, Fox Business and bloggers like Auctionbytes and eBay Strategies. It’s no wonder, since eBay hasn’t run a major media campaign in nearly two years. (If you don’t remember, your “windorphins” may have dropped since you last steeple-chased an aged appliance to “shop victoriously.”) [...]