The launch was reported by Reuters.

The debut edition includes a nice interview with Laurie DeAgostino, one of the nicest people and best sellers eBay has to offer, here: Link

I’m not a Vogue or GQ reader, digital or otherwise. My midwestern sensibilities don’t afford over-hyped, over-priced “fashion” items any more than my contorted wallet does; 40% off of way too much is still too much where I live. But it’s well done, and it’s something that might bring some iPhone/Blackberry-toting spenders into the site, so I say, “woo-hoo!”